Different Types of Outdoor Signs Provide Different Business Messages
For any small business, custom outdoor signs are an affordable alternative to billboards. They offer few disadvantages, and they offer a host of advantages. Online and print advertising are very useful, and many companies make great use of both. However, they’re expensive, especially if you have to buy the materials upfront. There’s a cheaper way to promote your business that will never require as much upfront money: make your own outdoor signs.
Outdoor aluminum signs can be a beautiful way to attract customers and show what you have to offer in your area. They’re lightweight and relatively inexpensive, so it won’t hurt your bottom line to have one or more of them around. For example, there’s a huge variety of outdoor signs available made of aluminum in many different colors and finishes, so you’re sure to find something to suit your personality and style. There are also aluminum signs that are designed in a particular way that tells a particular story or tells a specific story about your company or products.
Outdoor aluminum signs can come in a wide variety of colors, including neon (always a good idea), bright orange, neon green, earth tone, black, white, clear anodized aluminum, and clear anodized. You can choose from different standard shapes, such as a triangle, a rectangle, or a circle, or you can design your own sign with special graphics that will help sell your business. For example, there are vinyl graphics for indoor and outdoor signs that will go well with your current signage style. The dura-wood material is also great for outdoor vinyl signs, so your sign can come with a wood grain texture that matches your other signage materials.
Polycarbonate is the clear standard in outdoor signs, offering a professional look without some of the added weight of heavy aluminum or steel. This material is great for stand alone banners, vinyl lettering, and any type of advertising that need a large print. With polycarbonate, it’s easy to create a large, eye-catching sign that offers great visibility. It provides full color visibility and great contrast with any background, so even if your sign is on a piece of furniture or a part of a building that doesn’t stand out, the polycarbonate sign will still stand out. It’s lightweight and doesn’t add any unsightly weight to your advertising, making it an ideal choice for indoor and outdoor signage.
Another material that can be used in outdoor advertising is vinyl, which is made from synthetic vinyl plastic. Vinyl is great for short run types of outdoor advertising because it’s durable and able to withstand most weather conditions. It’s also a very popular choice because it’s easy to reposition your vinyl signs easily if needed. Because it’s clear, it allows potential customers to make out exactly what your company offers. In addition, vinyl is an excellent choice because it’s easy to read, has excellent contrast, is usually UV resistant, and has no significant visual elements that could be a distraction. Because it is clear, some businesses will use a bright or contrasting color on their outdoor signs in order to draw attention to the product or service they are selling.
These are some of the different types of outdoor signs that you can use to advertise your business, whether you’re working on a budget or just trying to maximize the impact of your message. Regardless, of whether your signs are meant to be permanent fixtures or temporary promotional products, cost-effective outdoor signs provide an affordable way to get your message out. In addition, good signage creates a sense of urgency for potential customers. If you have a great product, or service, or just want to let people know about a new location or outlook, investing in outdoor business signs can help.