A well-designed business sign serves one or many of the following purposes: grab attention, inform, direct, and sell. In addition, a strong business sign can help create a memorable customer experience.
The purpose of a great business sign is to tell your company’s story, share the information that matters most to customers, and get them in the door to start experiencing your brand. The most effective business signs are aligned with your business’s vision, goals, values, and messaging. This alignment creates consistency with your marketing, which helps build trust and encourages customers to continue spending their money at your store or restaurant.
There are many different types of business signs available, each with its own unique benefits and drawbacks. To find the best type of business sign for your store, consider your location, municipal regulations, building requirements, signage objectives, and budget. Then, explore the various materials used to construct business signs, as well as bases and mounts for installation and illumination options that are best suited to your business’s needs.
Probably the most common of all business signs, a monument sign is a freestanding structure that typically features dimensional lettering spelling out your company’s name or logo with some form of lighting. This type of signage offers a more finished look than traditional awnings, and it can help you stand out from your competitors with a distinct identity.
Another option for a company’s exterior is a panel sign, also known as an A-frame or sandwich board. This type of business sign offers a low-cost solution that can be incredibly eye-catching when designed properly. A panel sign can be customized with different message boards, depending on your business’s current promotions or events. It can also be customized with your company’s colors to reinforce your branding, and it can be easily moved to other locations as your business grows and evolves.
Other popular types of business signage include pylon signs, LED signs, and digital signs. Digital signs are among the most popular, mainly because they offer you the flexibility to change the content of your message on demand and in real time. They can be a perfect choice for displaying promotional messages that need to be updated frequently, and they’re incredibly eye-catching as they flash in your storefront window or on your storefront’s digital display.
Finally, LED signs are a great way to attract attention with their bright, eye-catching lights. They offer a similar effect to neon signs but can be customized to fit your business’s specific color palette. They’re particularly effective at nighttime when they’ll illuminate your brand and product names in an attractive, yet economical, fashion. If you are looking for a comprehensive signage solution to elevate your business, contact a local Fresno signage company today.